Brand and marketing that punches above its weight
Bay12 Studio is an agile, privately-owned agency built on experience with billion-pound companies such as BAT, Coca-Cola, Deutsche Bank and McDonald's, now putting that same knowledge and expertise to work for SME housebuilders. Because our team works remotely and deliberately lean, you get the calibre and experience of a big agency without the costly overheads, so you can punch above your weight on design at rates that reflect our lean setup, not a corporate one.
We know the SME playing field isn’t level: national builders spend millions on brand and sales marketing, and it’s easy for a well-built home to lose a sale simply because the brochure, the hoarding or the website didn't look the part or function as it should.
We help you close that gap: sharper identity, sales tools that do the selling for you, websites and digital marketing that converts browsers into reservations. It’s a gap we know well: having delivered the R&B Housebuilders Forum’s own branding, alongside work across the wider property and housebuilding supply chain for Close Brothers Property Finance, Commercial Acceptances and The Regional Building Foundation.
What we do:
Brand & Identity
Logo, guidelines and sales suite branding that reads as premium at any build volume, whether it be a 12-unit scheme or 500.
Sales & Site Marketing
Brochures, hoardings, plot signage and show home dressing built to work as hard as your sales team, on site and off it.
Digital & Sales Tools
Websites, plot configurators and virtual tours designed around one job: turning visitors into reservations.
Trusted across the property and housebuilding supply chain, including:
Commercial Acceptances:
Commissioned to rebrand Commercial Acceptances in 2025 looking at brochure, advertising, social and website designs.
Close Brothers Property Finance:
We have worked with Close Brothers Property Finance for over 5 years working on company brochures, social media templates and point of sale.
Close Brothers Group:
We have worked with Close Brothers Group for over 12 years. Works include developing the Groups new visual identity and brand approach to UK-based SMEs, report design and internal office designs/wayfinding. in 2020 we were commissioned to rebrand Close Brothers Asset Management.
Regional Building Foundation:
In 2025 we were approached to develop the logo, brand identity and digital presence for the Regional Building Foundation. An SME house building champion partnered with the King's Foundation and the University of the Built Environment that recently received an 'Outstanding' grade from Innovate UK.
R&B Housebuilders Forum
For the last 12 months Bay12 were invited to assist with the branding of the R&B Housebuilders forum, developing a new digital and physical identity and corresponding partnership guidance.
